Product Knowledge Training
& Certification

Product Knowledge Training and Certification provides instructional materials that help product professionals and users better understand the details of the products and services. These courses may include talking points and selling techniques depending on the target audience, however, the primary focus is to increase the depth and breadth of knowledge of employees, partners, and customers who need to be more efficient, effective, and productive.

Product knowledge certification is important because certified product experts display a sense of gravitas in conversations with customers. Clients are far more likely to trust someone who has received product knowledge certification and credentials from an independent organization.

Product knowledge certification is awarded after a person completes the required training courses, and passes an exam (or set of exams). This can vary a bit depending on the product and training strategy.

Training ensures adequate knowledge is obtained and certification offers validation of the knowledge. This includes product sales staff and management, customer service and technical support staff, product design and implementation professionals, and product users.

Product professionals who deal directly with customers, such as sales representatives and customer support staff, should receive as much training as possible. These professionals should be able to answer a broad range of questions about every product and services offered.